SEO
Headline here
Search engine optimization (SEO) sure has changed over the years. SEO used to be solely about the keywords and keyphrases that we incorporated into a web page. We used to create pages based on specific keywords and optimize them. The content per page would be laser focused on these words, often making the readability awkward. Search engines are sophisticated. Everytime an SEO tactic was discovered to improve an organization’s organic results, the search engines would change their algorithms. Every day, the volume of content on the web grows, making it more competitive for sites to compete for coveted keywords. For example, let’s assume you own a shoe store and want to rank well for the keyphrase “shoe stores in Maryland” on Google. You will see that there are 164,000,000 results for that keyphrase. As professional digital marketers, we know that once you are below the first 5 organic results, your chances of people finding you diminish significantly. The mathematical odds of getting in the top five results is .00000003. Compare this to the odds of getting struck by lightning in your lifetime which is .000001.
Retargeting Strategies: Reconnecting with Lost Visitors
What is Retargeting? Imagine you're shopping online for a new pair of shoes. You add a few pairs to your cart but leave without making a purchase. A few days later, you start seeing ads for those same shoes on various websites you visit. This is retargeting in action....
Content Marketing Strategy: Creating Valuable Content
In today's digital age, content marketing has become an indispensable tool for businesses of all sizes. By creating and sharing high-quality content, you can attract, engage, and convert your target audience. However, to maximize the impact of your content marketing...
PPC for Small Businesses: A Cost-Effective Approach
PPC, or Pay-Per-Click advertising, can be a powerful tool for small businesses looking to drive traffic and generate leads. Unlike organic search results, PPC allows you to pay for your ads to appear at the top of search engine results pages (SERPs), ensuring...
Best Practices for Hiring on LinkedIn
Free Strategies Optimize Your Company Page: Complete your company profile, including a compelling description, logo, and banner image. Share company updates, news, and culture to attract potential candidates. Encourage employees to share their experiences on...
The Digital Transformation Myth: Small Steps, Big Impact
Let’s talk about digital transformation. It’s a buzzword that’s thrown around a lot these days, and it can be intimidating for small business owners. You might think it’s a massive, expensive overhaul that's only for big corporations. Well, I'm here to tell you that’s...
Top 10 Digital Strategies for Small B2B Businesses to Generate Leads
In today's digital landscape, a strong online presence is crucial for any B2B business, especially smaller ones. But how do you cut through the noise and attract potential clients? The answer lies in a strategic approach to digital marketing. Here are the top 10...
Happy Birthday Google Analytics 4! A Year of Data-Driven Decisions Awaits
On July 1, 2024, we celebrate a milestone in the world of digital analytics: Google Analytics 4 (GA4) is turning one! GA4 offered a revolutionary approach to data collection and analysis, built for the future of privacy-centric measurement. As digital strategy...
Recent Google Ranking Factor Leak
As digital strategists, we are always watching industry news, and there's been a major development recently concerning Google Search. In May 2024, a significant leak revealed internal documents that offer a glimpse into how Google might rank websites. Here's a quick...
AI Warning Issued By Global Thought Leaders
Whether you participated in our AI & ChatBPT Webinar or not, you need to absolutely watch the video below to hear Mike Rosenfeld address SIGNIFICANT CONCERNS raised by many of the leaders in the AI space. Click here to read the open letter. CLICK HERE TO WATCH THE...
10 LinkedIn Strategies To Help You Grow Your Business
Create a Company Page: A Company Page is a great way to showcase your brand, products, and services to potential clients. Make sure to regularly update your page with relevant content, such as industry news, company updates, and thought leadership pieces. Build a...
