by mike | Nov 8, 2024 | Digital Strategy
What is Retargeting? Imagine you’re shopping online for a new pair of shoes. You add a few pairs to your cart but leave without making a purchase. A few days later, you start seeing ads for those same shoes on various websites you visit. This is retargeting in...
by mike | Oct 25, 2024 | Digital Strategy
In today’s digital age, content marketing has become an indispensable tool for businesses of all sizes. By creating and sharing high-quality content, you can attract, engage, and convert your target audience. However, to maximize the impact of your content...
by mike | Sep 13, 2024 | Digital Strategy
PPC, or Pay-Per-Click advertising, can be a powerful tool for small businesses looking to drive traffic and generate leads. Unlike organic search results, PPC allows you to pay for your ads to appear at the top of search engine results pages (SERPs), ensuring...
by mike | Jul 24, 2024 | Digital Strategy
Let’s talk about digital transformation. It’s a buzzword that’s thrown around a lot these days, and it can be intimidating for small business owners. You might think it’s a massive, expensive overhaul that’s only for big corporations. Well, I’m here to...
by mike | Jun 25, 2024 | Digital Strategy
In today’s digital landscape, a strong online presence is crucial for any B2B business, especially smaller ones. But how do you cut through the noise and attract potential clients? The answer lies in a strategic approach to digital marketing. Here are the top 10...
by mike | Sep 9, 2022 | Digital Strategy
A significant shift is happening with Google Analytics, and you need to start preparing now. Google is sunsetting its current Analytics (Universal Analytics) and replacing it with GA4. GA4 stands for Google Analytics 4. GA4 is Google’s 4th iteration of its...
