How GoToMeeting Dropped The Ball & Lost A Customer For Life

As a digital strategists, we have used a lot of tech platforms. This is a must watch, SCATHING video of horrible business practices by GoTo Meeting. a LogMeIn company. Their practices were so egregious, that we were forced to switch to Zoom. Is what they are doing legal? If so, do you think it is ethical? This is just our opinion but we would love comments...

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New .New Google Extensions

Last year, Google introduced .new shortcuts that made it simple to create a new Google Doc, Google Sheet, Google Slide or Google Form Yesterday Google introduced 10 new domains.  Want to mess around with these, just click below or type any in your Google Chrome browser.  Enjoy! Tip: To get the best experience with the Google shortcuts, log into your Google...

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How To Schedule & Email Google Analytics Reports

Did you know that you could have Google Analytics send you automated reports via email?  It is a great feature to keep you informed of how your website is performing. Too often, we are so busy we do not take the time to look at these analytics.  Below are the simple steps you need to follow:  Log into your google analytics account. Set the date duration...

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Hugely Important Google Release You Must Know

Google has just released a new Chrome extension that warns you if the username and password that you're using has been stolen in any data breaches. It then prompts you to change them if they were. How huge is this? If you are unfamiliar with extensions for Chrome, think of them as you do apps for your phone. To download and install is simple. Simply go to...

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Managing Media Files In WordPress with Media Library +

We have been asked by some of our clients that have WordPress sites if there is a better way to manage files in the Media Library.  The Media tool in WordPress only organizes files by Date.  There is no way to create folders to organized media in a more logical way....

How To Generate Great B2B Subject Lines

Is there a strategy to create B2B email marketing subject lines that maximize open rates?  You bet there is.  Here are a few ideas you may want to consider when creating your subject lines. Simplicity is key (Special Ends Today, Important New Features) Questions...

Why Am I Getting Fewer Opportunities Through My Web Site?

Are you sitting down?  Okay, that may be overly dramatic, but there has been a major shift in the Internet world.  A shift like this only happens every 3-5 years or so. More Google searches in the United States (and 9 other countries) are initiated using mobile phones...

What is Responsive Design?

Almost daily our firm is reviewing at least one of our clients’ web analytics.  Over the past year or so, we have seen the number of mobile devices (tablets and phones) used to access our clients’ web site surpassing 20%.  Many predict that this number will exceed 50%...

Over Optimization

he purpose of search engines is to provide the fastest and optimal results to any inquiry.  We simply type a word or phrase and more than often we find the websites we’re looking for.  The search is that simple because the answer is right in front of you.  Anything...

Social Media University: Social 3.0 Part 2

Social can, and should be used for more than just Marketing. I can count on two hands and two feet how many times people have told me, “Twitter and Facebook are just for bored people, tweeting about their boring lives and bowel movements.” While this may be the case...

Social Media University: Understanding Social 3.0

magine. There you are on your first day of college. You saunter up to your first class, with the hope and happiness that comes from not having spent nights staring at a screen or piece of paper for 5 hours hopelessly trying write a paper about Shakespeare’s form,...

How Tech is Changing the Political Landscape

There is no doubt that we have seen a quickly evolving revolution of technology and web devices change the face of politics over the last two elections. In 2004, blogs began to influence the way that people read and understood news about the election and about the...