The Importance Of Digital Marketing During A Recession
All signs appear to show that we are heading for a recession. When a recession happens, money gets tight. The knee-jerk response is to find ways to cut expenses, which is a practical step to take. Marketing efforts are one of the first categories to cut. Here is the part of this post that is going to sound self-serving, so I will back it up. Cutting...
How To Access Any WIFI Password You Have Ever Connected To
Have you ever returned to a place (ex. an office building, coffee shot, hotel) and you are able to automatically re-connect to their wifi? What if you wanted to connect your other devices like your phone or tablet to the same wifi and you can not find the hostname and password posted anymore? What if you are traveling with colleagues and they need to...
What is Duck Duck Go?
What do Netscape, Internet Explorer, Safari, and Google Chrome all have in common? They are all web browsers, and, in this case, the order of web browsers I have adopted, in that order, since the mid-1990s. Today, you may be seeing advertising for Duck Duck Go, which is another web browser and search engine, with one big difference. It keeps your search...
Why Mike Rosenfeld believes the Maryland Digital Ad Tax is misguided
Let me begin by providing some disclaimers about this post. This is my personal opinion This is not meant to be political but practical I absolutely welcome good natured debate on the points I am going to present PLAY VIDEO NOW The goals of implementing the Digital Ad Tax can be argued are admirable. To raise revenue to be earmarked for schools during...
How Appointment Software Changed My World
Are you a consultant or someone who scheduled multiple meetings a day? Do you find it difficult to coordinate with people on a convenient time that works for all parties. If this sound like you, you and I are alike. Now, are you somewhat of a control freak with your schedule, wanting to make sure no one else books time in your schedule for you that may...
How To Protect Your Site With Google reCAPTCHA v2
We all know there are unscrupulous hackers who make their living or get their thrills from making regular website owners like you and me difficult. Aren't you tired of the spam that is transmitted from your web forms into your inbox? Do...
How To Create Strategic LinkedIn Sales Navigator Searches
If you are a B2B company that needs to continue to fill your pipeline with prospects, that you should be using LinkedIn Sales Navigator. This post shows step by step instructions on how to do so. To log into Sales Navigator, click on the Sales Navigator icon in the...
How To Author A LinkedIn Recommendation
LinkedIn is the premiere social channel for business. It is truly a networking platform. LinkedIn works best for those who give not just take. You can give many ways on LinkedIn. The most common ways people give on LinkedIn is in the form of posts, articles,...
Major Google Analytics Retention Data Loss
Google is doing some housekeeping, and your data WILL get deleted if you do nothing. We assume that Google is attempting to manage the "free" data they are storing for Google Analytics users. The user and event data collect from your web site has been saved...
East steps to join LinkedIn Groups
Many users of LinkedIn are unaware of the strategic benefits of joining and participating in LinkedIn Groups. Below are just a few benefits of doing so: Groups can give you a direct communication channel to members of each group. You can...
LinkedIn, Facebook & Twitter Posting Frequency Tips
Social Media can be very intimidating. We are asked often, “What is the optimal amount of times a day and times of the day to publish to Facebook, LinkedIn and Twitter to ensure the best results"? In addition, our clients ask how frequently they should be posting to...
Chrome Will Show Security Warnings To Your Visitors If A Digital Certificate Is Not Installed
By now we are all familiar with seeing the lock on our web browser when we are visiting e-commerce sites. See below the area highlighted where you enter the web address. It has the lock with the word “Secure” to the right of it. This is accomplished by installing a...
How Do You Share Google Analytics with Someone
There are many occasions that you may want to share your Google Analytics data with other people within your organization or third party consultants. Follow these simple steps in order to invite someone to share your Google Analytics account. Note: You will have to...
How To Put Your Video Ad On YouTube
The use of video on web sites is continuing to grow. Most organizations do not think strategically when creating their videos. We believe that every chance you get, you should think about multiple uses of the same element. Video is no different. When considering...
How to eliminate visits from your organization from Google Analytics
One of the key benefits of digital marketing is the ability to measure it’s performance to help make strategic decisions. Globally, the most used website analytics tool is Google Analytics. If you manage one of the 50 million websites that use Google Analytics, it is...
