Happy Birthday Google Analytics 4! A Year of Data-Driven Decisions Awaits
On July 1, 2024, we celebrate a milestone in the world of digital analytics: Google Analytics 4 (GA4) is turning one! GA4 offered a revolutionary approach to data collection and analysis, built for the future of privacy-centric measurement. As digital strategy experts, we're thrilled to see GA4 reaching its first birthday. But the real party starts in...
Recent Google Ranking Factor Leak
As digital strategists, we are always watching industry news, and there's been a major development recently concerning Google Search. In May 2024, a significant leak revealed internal documents that offer a glimpse into how Google might rank websites. Here's a quick breakdown of what we learned: More Transparency on Ranking Factors: The leak sheds light on...
AI Warning Issued By Global Thought Leaders
Whether you participated in our AI & ChatBPT Webinar or not, you need to absolutely watch the video below to hear Mike Rosenfeld address SIGNIFICANT CONCERNS raised by many of the leaders in the AI space. Click here to read the open letter. CLICK HERE TO WATCH THE VIDEO
10 LinkedIn Strategies To Help You Grow Your Business
Create a Company Page: A Company Page is a great way to showcase your brand, products, and services to potential clients. Make sure to regularly update your page with relevant content, such as industry news, company updates, and thought leadership pieces. Build a Strong Network: Building a strong network of connections on LinkedIn can help you connect with...
How to quickly delete all your unread emails in Gmail
On average, Americans get 21 spam emails a day. That is about 600 a month and 7500 a year. Like most people, you likely do not archive or delete them properly, so they sit there, taking up space. If you are a Gmail user, there is a quick and easy way to delete these spam and unread emails in mass. To do so, follow these directions (each step is...
It Is Time To Take Your Digital Strategy Seriously Because Your Competitors Are.
Congratulations on staying in business for yet another year. But is that really the standard you want to set? Or, do you want to grow and kick the tail of your competitors? Is 2023 the year you finally get serious and develop and implement a digital strategy plan?...
Transitioning to GA4 (Google Analytics 4) should begin now!
A significant shift is happening with Google Analytics, and you need to start preparing now. Google is sunsetting its current Analytics (Universal Analytics) and replacing it with GA4. GA4 stands for Google Analytics 4. GA4 is Google's 4th iteration of its...
Clues That Your Google Account May Have Been Hacked
These may seem simple and obvious, but here are clues that your Google account may have been hacked. You received dreaded security alerts from Google. your inbox has emails indicating you changed your password. Your outbox has emails you know you did not send....
How To Undo A Sent E-Mail (For Google Workspace Users)
More and more organizations are using Google Workspace to manage their data, users, and apps from a single portal. This includes email. So, if you are using your corporate domain with Google Workspace for email, you are essentially using Gmail. Google has a way to...
The Importance Of Digital Marketing During A Recession
All signs appear to show that we are heading for a recession. When a recession happens, money gets tight. The knee-jerk response is to find ways to cut expenses, which is a practical step to take. Marketing efforts are one of the first categories to cut. Here is the...
How To Access Any WIFI Password You Have Ever Connected To
Have you ever returned to a place (ex. an office building, coffee shot, hotel) and you are able to automatically re-connect to their wifi? What if you wanted to connect your other devices like your phone or tablet to the same wifi and you can not find the hostname...
What is Duck Duck Go?
What do Netscape, Internet Explorer, Safari, and Google Chrome all have in common? They are all web browsers, and, in this case, the order of web browsers I have adopted, in that order, since the mid-1990s. Today, you may be seeing advertising for Duck Duck Go,...
Why Mike Rosenfeld believes the Maryland Digital Ad Tax is misguided
Let me begin by providing some disclaimers about this post. This is my personal opinion This is not meant to be political but practical I absolutely welcome good natured debate on the points I am going to present PLAY VIDEO NOW The goals of implementing the Digital Ad...
How Appointment Software Changed My World
Are you a consultant or someone who scheduled multiple meetings a day? Do you find it difficult to coordinate with people on a convenient time that works for all parties. If this sound like you, you and I are alike. Now, are you somewhat of a control freak with your...
Generating & Closing Digital Marketing Leads Video Available
On October 14, 2020, Michael Rosenfeld conducted a webinar with his co-host Larry Van Sant entitled “Generating & Closing Digital Marketing Leads”. This webinar was well attended and the feedback was amazing. We felt we would share this webinar with you. We...
