When your buyers ask AI who to hire, will your name come up?
The platforms keep changing. I keep you the answer.
More of your buyers now start with AI instead of Google. If AI does not know you, point to you, and trust you, you lose business before you ever hear about it. Closing that gap is my job. I am Michael Rosenfeld, and I lead the entire digital strategy for B2B companies that need that leadership without a full-time hire. The role has a name most people have not heard yet: a fractional Chief Digital Officer. Think of it like a fractional CTO or CMO, but for getting your company found and chosen.
WebConnection is the practice of Michael Rosenfeld, a fractional Chief Digital Officer who leads B2B companies’ digital strategy as buyers shift from searching Google to asking AI.
Who owns your digital strategy when there’s no full-time digital executive?
For most B2B companies, no one does. It gets split between a marketing manager, a web developer, and an outside agency, with no senior person setting direction or holding it together. That is the job I own. I lead your whole digital strategy: what your website says and does, how buyers find you through search and AI, and which channels, social, email, and video, earn their place. I set the direction, and I stay in it until the work ships.
One leader, coordinating all of it.
I lead. I don’t just advise.
I am not a consultant who hands over a strategy and disappears. I become your digital leader and stay. The person who sets your direction is the same one doing the work with you. So when the next disruption comes, and it always does, your guide is already in the room, not a stranger you have to scramble to find.
I sit on your side of the table.
I am not a marketing agency, and I do not have an agency’s reason to recommend the work that serves the agency. I decide whether you even need an agency at all, pick the right one, handle the terms, and hold them accountable. My recommendations answer to one thing, what is best for you. You do not get one more vendor to manage. You get the person who manages them for you.
I keep what works and drop what doesn’t.
I have led companies through every shift that rewrote how buyers find them, from the dot-com crash to mobile, to social, and now AI. That means I can tell which tactics still earn their place and which are dead weight, so your plan only carries what still works.
Why is your website traffic dropping?
If your traffic is sliding while your rankings hold steady, AI is the most likely reason. AI now answers many searches right on the page, so people read the answer and never click through to you. At the same time, more buyers skip search altogether and ask ChatGPT, Claude, or Perplexity instead. The fix is not to chase the old rankings. It is to make you the kind of source AI trusts and cites inside its answers. That is the heart of what I do.
Where your buyers used to land, and where they land now.
The buyer reached you.
The buyer never arrives.
Is this for your company?
I work with B2B companies that need senior digital leadership without a full-time hire, the ones who can feel buyers shifting from search to AI and don’t want to go invisible while it happens. I have led work across construction, professional services, associations, events, and more. The approach holds across industries because it is built on fundamentals, not trends.
Construction
Professional Services
Associations
Events
Why don’t I show up when buyers ask AI for recommendations?
Usually because AI engines cannot read your site clearly, cannot find enough trustworthy information about you, or see inconsistent details about you across the web. The fix is structuring your content so AI can find, understand, and trust it, and making your presence consistent everywhere AI looks. I measure where you stand today, then close the gaps.
Why is my website traffic dropping even though my rankings are fine?
Because AI now answers many searches on the results page, so people never click, and others skip search and ask AI directly. Your ranking can hold while your clicks fall. The answer is to become a source AI cites inside its answers, not just a link buried below them.
Who should run digital strategy when I don’t have a full-time digital executive?
A fractional Chief Digital Officer. That is a senior digital leader who owns your strategy part-time, the same way a fractional CTO or CMO would. You get executive-level direction across your website, search, AI visibility, and channels, without a full-time hire, and one person accountable for all of it.
How do I know if my marketing agency is actually delivering?
Look at whether their work ties to real outcomes like qualified leads, not just busy activity like posts and impressions. The harder part is that judging an agency well is a skill of its own. I do that for you. I sit on your side of the table, hold the agency to what they promised, and tell you in plain terms whether it is working.
What is GEO, and do I need it?
GEO, generative engine optimization, is structuring your content so AI engines can find, trust, and cite you. If your buyers are starting to ask AI who to hire, then yes, because the companies AI does not mention are invisible at the exact moment a buyer is deciding.
Do you only do AI work?
No. AI visibility is the newest part of a much larger role. I lead your whole digital strategy: your website, search, content, and the channels that drive people to you. AI is where I am out in front right now, not the whole of what I do.
What happens after the free AI visibility check?
The check shows you where you stand in AI answers today and where the gaps are. From there we have an intro session to talk through what it means and whether I am the right person to lead your digital strategy.
See where you stand in AI answers today
Run the free AI visibility check. It shows you, in plain terms, whether AI engines point buyers to you or to your competitors. Then we talk about what to do with what it finds.
You are a good fit if:
- You are a B2B company without a full-time digital leader.
- You can feel buyers shifting from search to AI and don’t want to fall behind.
- You want one senior person owning the strategy, not another vendor to manage.
- This goes straight to me. I use it only to run your check and get back to you. No list, no spam.
- I have led B2B companies through every platform shift since the dot-com era. I hold an AI certification from MIT, and I am already tracking the visits my clients get from AI tools like ChatGPT and Claude.
- I am based in the Baltimore and Washington area and work with B2B companies across the country.